Reported in AFR last week or so by:J.Durie International marketing group Onmicom is trying to get a foot in the Australian supermarket in-store promotions game in a deal with Coles Myer. The retail giant has sought ACCC clearance to force all suppliers that want in-store demonstrations to use the services of an Omnicom subsidiary, CPM Australia. Just what is so special about its promotions has yet to be revealed.
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