I bought in 90c - idiot. I have continued to "dollar cost" average - stupid strategy when the business model (costs v revenue) continue to deteriorate. Biggest mistake ever for MCP was "buying" into Chemist Warehouse (CW). CW are a discounter. It was like putting MCP "luxury" products in $2 retail shops. What does that do for your brand image? Now they are competing with low margin cheap "no-name" clones.
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