Indeed! Going around selling Bluegen units to Australian farmers one by one is a low yield proposition. We're not after chickenfeed, we want the entire wheat crop, or at least a good fraction of it.
It's not inconceivable that the next quarter century could see mCHP boiler units in nearly every dwelling in northern Europe and Japan where they are practical, maybe upwards of fifty million households. The goal is for CFCL cells to be in as large a fraction of those systems as possible. (And all the marketing, sales, manufacturing, installation, maintainance, etc. will be done by utility and boilermaker partners.)
CFCL could sell a Bluegen unit to every farm in Australia and it would be still be nothing compared to a single deal with a utility company.
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