Perhaps be clearer as to who or what you're directing your comments/critique at.
To be fair to those pumpers, had the new customer that Lessn publicly stated was going to be on-boarded by them in late October actually materialised then it would have done those things. What those pumpers were guilty of is believing the public statements made by the CEO of a privately held startup. That is their clear mistake as that guy is not held to any standards about public disclosures due to their shares not being available for the public to trade.
SPX Price at posting:
1.0¢ Sentiment: Buy Disclosure: Held
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