Lets put some numbers for next year
a. Gov spend on election 150mln ..probably 50mln will be for SWM
b. Digital growth 100mln extra conservatively , can be 150mln due to Cricet and AFL.
c. Media bargaining incentives > will give 40mln minimum
d. NO more onerous contracts saves 20mln
e. Commercial broadcast tax waived extra 20mln
f. Revenue will start growing again because project Phoenix , investment in databases...impact? At least no revenue decline anymore in liniar business . Digital will now be more then 60% Ebitda weight!!!!
g. cost out= say 40mln from anounced 100mln program in last AGM.
so, total for me now is 240 to 290mln extra..most will flow to Ebitda and over 200mln is permanent..
15 Cent SWM share price = 3 times current earnings - Momentum is beginning!, page-7
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