"Run an efficient business, increase shareholder value, and make a freakin' profit. How could they get it so wrong in the current tungsten-macro climate?"
They have only got it wrong from your view. If you look at it from Cronimet view, they have made 10's of million out EQR's strategy to be the largest western producer. I also can see that they could not justify using any of that to support the last Cap Raise.
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