Is USA product launch the big turning point for CCO?, page-3

I recall three consecutive quarters of US revenue falling - which is why they reduced ad spend to focus on Australia again this quarter. They'll need to launch strongly and gain traction fast. The marketing spend will drive their scale, and marketing spend will need to start large and work. Otherwise they'll have reducing revenue from the US as they currently have, while maintaining high ad spend. It is a tough market to get into for the reasons mentioned above. Hopefully the new products that launch in the US will be well received.