See page 66 of the Tata Exsli Integrated Annual Report.
" Business Growth Drivers in 2024-25"
One growth driver being " Softwarization of product design and engineering (software-driven everything – Software Driven Vehicles, Software Driven Networks, etc.)"
Software needs Hardware to run eg AKIDA technology.
P71 of Annual Report. "Transportation:
" Software Defined Vehicle Platform is a key trend in the automotive industry, with OEMs investing in developing in-house SDV platforms. We are now embedded in the SDV programs of 5 global OEMs, including a landmark multi-year large deal for SDV from one of the leading Automotive OEMs."My bold above. SDV = Software-Defined Vehicle.
Context: Tata publicly state AKIDA technology AI at the Edge is superior.
Page 6 of the Annual Report:
" Partnership with BrainChip for driving Akida technology into medical devices and industrial applications leveraging its superior AI performance on the edge". My bold.
Page 67 of the Annual Report: Automotive.
"" The dominant deal themes across transportation are software defined vehicles and in-car/cabin experiences, electric power-trains, autonomous mobility, including off-highway vehicles, and battery charging solutions. "
" In Automotive ER&D, the continued momentum in Software Defined Vehicles (SDV) is helping to counterbalance mild short-term market sluggishness in EV and autonomous vehicles. It is expected that during the year 2024, the automotive ER&D market would grow at a healthy pace of 8% to 10%".
" " The dominant deal themes across transportation are software defined vehicles and in-car/cabin experiences, electric power-trains, autonomous mobility, including off-highway vehicles, and battery charging solutions. "
Just a note: Tata Corporation as a whole is significantly larger than Mercedes.
My bold above.
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