Tabby’s BNPL Partnership with Splitit – Is It Still Ongoing?Tabby’s Initial Partnership with Splitit (2021)Tabby, a leading BNPL provider in the Middle East, partnered with Splitit in mid-2021 to enhance its installment payment options. This strategic deal was announced as a white-label integration – Tabby would embed Splitit’s technology into its platform, allowing Tabby’s merchants to offer installment plans on customers’ credit cards . The aim was to give shoppers an additional option beyond Tabby’s standard “Pay in 4” product – specifically, the ability to extend payments over time using their existing credit card . At the time, Tabby’s CEO Hosam Arab praised Splitit’s solution as a complementary fit for higher-value purchases, enabling Tabby to broaden its product offering . This partnership allowed Tabby to tap Splitit’s unique card-based installment model (which freezes the full purchase amount on the card and charges it in slices each month) without building that infrastructure from scratch .No Announcements of a Provider Switch (2024–Present)Fast forward to 2024 and beyond – there have been no public announcements indicating that Tabby has ended or changed its Splitit partnership. A deep search of news articles, press releases, and official statements in 2024 and 2025 yields no mention of Tabby adopting a different BNPL technology provider or terminating the Splitit deal. Tabby’s own press releases through 2023-2024 focus on new products (like the Tabby Card and Tabby+ subscription service) and major funding rounds , but do not reference any change in its installment platform provider. In other words, there’s no evidence that Tabby has shifted its BNPL backend to another company.On the contrary, some clues suggest the Splitit-powered service is likely still in effect as part of Tabby’s offerings. For example, Tabby has introduced extended installment plans beyond its standard 4-month schedule on select purchases (such as 6 or even 12-month payment options reportedly available for certain merchants or promotions). These longer-term plans are offered with 0% interest , a model consistent with Splitit’s credit-card-based installments. The existence of these “pay in 6 or 12” features – which go beyond Tabby’s core Pay-in-4 – implies that the Splitit integration remains active to support those extended plans. Since Tabby itself typically emphasizes its four-installment, no-interest model, any multi-month installment functionality would likely be powered by the previously integrated Splitit technology unless otherwise stated.Tabby’s Recent Developments (No New BNPL Provider Mentioned)In 2024, Tabby launched Tabby+, a subscription that lets users split payments anywhere Visa is accepted by using a Tabby-issued card . Notably, this expansion and other partnerships (e.g. Tabby’s 2025 tie-up with Checkout.com to reach more merchants ) are about distribution and new services, not a change in the underlying installment engine. Throughout these developments, Tabby has remained silent on any new BNPL backend providers, which strongly suggests it hasn’t replaced Splitit with an alternative. Typically, if Tabby had shifted to another platform or provider for powering installments, one would expect a press release or news coverage similar to the 2021 Splitit announcement – but no such news has emerged as of early 2025.In summary, all available information indicates that Tabby’s BNPL services are still powered (at least in part) by Splitit’s technology. The 2021 partnership enabled Tabby to offer credit card–backed installment plans , and there have been no recent announcements to the contrary. Tabby continues to grow its platform and product suite, but it has not publicized any switch to a different installment solution provider. Until an official update says otherwise, it’s reasonable to conclude that the Tabby–Splitit partnership remains in place, complementing Tabby’s in-house Pay in 4 service with Splitit’s installment capabilities for extended payment plans.
Add to My Watchlist
What is My Watchlist?