Ann: Progress Report, page-44

At this early stage, taking a scattergun approach and spreading resources too thin would be a mistake. Now that Unith has identified a market segment interested in digital human capabilities, the priority should be to understand and optimize the sales process before scaling further.

Identify what’s working: Analyze the existing sales and customer feedback to determine what’s driving success.

Refine the sales funnel: Ensure that the lead generation, conversion, and retention processes are efficient.

Double down on early adopters: Strengthen relationships with the initial customers by offering tailored solutions and gathering testimonials. Find out what other services they would be interested in.

The next step is to strategically scale the marketing.

Dominate the niche first: Before expanding into other areas, ensure the team have captured a significant portion of the Healthcare niche.

Use data to scale: Test and refine messaging, then invest more in channels showing the best return (SEO, paid ads, partnerships, etc.).

Leverage word of mouth: Encourage referrals and case studies to build credibility.

While it may be tempting to pursue multiple opportunities for digital humans, the key is to optimize first, then scale.

Fine-tuning the sales process and solidifying product-market fit will lay the foundation for sustainable growth, rather than expending resources too quickly on a variety of different ideas.

There is nothing wrong with your ideas of various applications and there is no reason that an aspiring Entrepreneur cannot pitch the idea to Bunnings, Hilton Hotels etc, then take out a Unith subscription and support and resell the application to those entities and make a couple of million for themselves.