Media Updates, page-15451

I was reviewing a video I pulled from WeChat — one of many soft-marketing “tour” clips circulating around A2’s distribution footprint in China that I see all the time. Thought I'd share. Always want opinions for improvement. This particular one focuses on Changsha, the capital of Hunan Province, and includes footage of local mother-and-baby stores.

For context, Hunan Province had a population of approximately 69.16 million in 2023, up from 67.65 million the year before, making it China’s 7th most populous province.

This kind of regional marketing effort is increasingly common, particularly in lower-tier urban and peri-urban markets. I do see Tier 1 cities getting attention at larger malls too, but these areas in the video are strategically important for volume growth as Tier 1 cities become saturated and hyper-competitive.

A few notes on Changsha’s Tier 2 status:

• It’s a strategic growth market — less saturated than Beijing, Shanghai, etc.

• Consumers are increasingly aspirational and brand-conscious

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  Logical extrapolation, not a confirmed fact, but A2’s regional logistics partner, Anhui Fengbei Deep Supply Chain Management, is potentially and probably active here, likely seeking early distribution dominance. Restrictions on quota referred to in the Fengbei document could hit places like this.

Changsha is the kind of “sweet spot” premium brands like A2M need to target to scale domestically, so A2M is putting in the work.

Here is the video.

As a side note, I upload some of these A2M-related clips to my YouTube account for reference, mostly Chinese social media content I’ve come across. You might recall I shared a couple of Octonauts x A2M promo clips about 8 months ago. You see the characters in the play pens in the video above.
Just checked back on one of the 8-month-old clips — one of them has 676K views. Didn’t expect that kind of pickup, but proves it's a popular property for a2 to have partnered with.