sounds all very plausible.. at first glance..
the thing is, $20 bucks a litre means that you're expecting a profit margin of some $1.60 a litre (unless you're a big competitor just buying for the facilities and to shut some brands).
$1.60 per l, given all the imported beer we have coming in, plus our extremely high power costs, does seem a stretch.
that's 50c a can, yet the likely selling price to retailers before excise (over 50% on full strength) is under 2 bucks, so those margins going forward are just not happening
General Meeting 2025– does it pass the pub test?, page-5
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