Yes it is always good to come off a low base if you want to impress. Just turning up on a horse led some primitive peoples to think the rider was a God.
Seriously if they are worth their money the improvements they hopefully implement will be very easy to see as we are not speaking about incremental improvements or fine tuning of messages.
Four years ago at least I raised the issue of Google searches not finding important matters that had been publicly disclosed pointing out how this was something they could control and that it was not simply a matter of chance. I was assured they would look at the issue and it has improved a little over time but an experienced on line marketer could fix it in a trice.
Now they are no longer on the ASX naughty list and have a complete product suit and a Technology Roadmap and are supported by professionals in the IR, PR and Legal Space I look forward to a new era of successful communication with shareholders, the market and customers globally.
My opinion only DYOR
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