And Public Relations is just one technique in the promotions mix.
It mainly deals with media influence (getting journalists to write about Brainchip) but now with so much digital publishing covers anything where tech buyers or investors might hear/read about Brainchip.
PR is about talking-up the technology
But Marketingis so much more... Product Strategy - should we sell IP, Chips, or both? High spec product or stripped down, Akida 1000, 1500, 2000, etc. Software tools etc. What services do we bundle with it - development support, tech support, customer success etc. Training. The product strategy also encompasses "Brand."
Price - what do we sell it for? How do we structure deals? Upfront fees v recurrent revenue.
Place - how do you buy it? Where do you buy it? Can we use resellers? How do we set-up an eco-system?
Promotion mix - paid ads (on any platform), digital marketing, search marketing, trade-shows and seminars, PR, sales teams, content etc.
Marketing embraces all these things - PR - is just one small part. A PR firm won't "fix their marketing" but it will make a contribution - Marketingis far more holistic.
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