Ann: SPP Extension , page-27

Hi Pete,

I thought briefly before writing what I did about the photos. Here's a couple of points:

1. I bought EMS because I see Malaria as a scurge of the third world which impedes the lives of hundreds of millions and kills, I think, more people than anything else on Earth. EMS is a potential product that may be able to make a significant difference here. I don't want to see those kids suffering, I have a child, I think once that happens you become even more connected to all the little tackers out there. But whether the kids are in the paper or not, they'e still suffering and they're still dying. Why not get the images out everywhere and raise the awareness, or prehaps more importantly, maintain the awareness? If people are talking about the kids suffering that can be avoided with an affordable easy to administer treatment, isn't that a good thing. If someone at a cocktail party suggests in converstation that people take a look at this 'new' malaria treatment that they've heard of, instead of some potash deposit in a small corrupt, African country, isn't that helping the kids cause? We are very visual animals.

2. I diagree that the PR machine will have no effect on the lives of the children. If the trials can't be funded and marketed, they may not be completed at all, or to the required level. The product could then slip away from the big pharma radar. If EMS trades insolvent because they don't have a SP that can be used to raise capital without prohibitive dilution, this could materially impact the trials, and the feed of updates to the market. I concede that if the product works, someone, somehow, will bring it to market. Ot of it's not the right time (of a big pharma's product portfolio - it could be buri3d for the time being).

3. I'm a bleeding heart for third world suffering, and ironically, in some respects, I'm a greedy, risk taking capitalist who wants to see his risk taking rewarded in kind. I see where you're coming from, but on balance I'm ok with what I wrote, and I stand by it, I think there's an important difference between profiting from suffering and profiting from a solution to suffering.

Good luck to all.