Jev Thanks.
I'm sorry I wasn't clear in my post. I entirely agree your point that POH neither would nor could show retailers' sales as its own. My point was simply that to generate the $700k bottom line, free cash to fund its other activities, POH would need sales amounting to several times that sum to be generated at retail level.
How much that might be is pure guesswork but it would be 'a lot'.
I hope the launch is as succesful as your predictions.
It will be a considerable achievement if it gets near it.
the positive side if elixia launch ?fails?, page-19
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