Spoke to company about projected sales. They initally hope to move 4 units per store per week. They wouldn't comment on likely pricing but I asked them what their product sold for in other stores in the US and they said at around $15. A bag of kitty litter lasts about a month.
So my guesstimate not theirs.
$60/store gross sales/week = $150000 week/approx
or $7 800 000 annually.
IMO.DYOR.
Said to be a superior product and cheaper then competitors.
MUT Price at posting:
1.6¢ Sentiment: None Disclosure: Held