fmcg unilever?, page-9

"Its amazing to comprehend that as soon as these agreements are reached and finalised, the product will 'effortlessly' appear on every major retail outlets shelf globally, due to current supply chains / distribution networks etc"

Longman i couldn't have said it any better myself! Absolutely agree with you here, all we have to do is sit back, relax and collect the royalties (that is of course after many years of extensive tests and developments). Not only will the products 'effortlessly' appear on the shelf but brand loyalty will be invaluble to us. This is of course just the tip of the iceberg when trying to distribute a new product to the market. The list of benefits goes on when working with a company such as GSK who are under increasing pressure to create new pipelines in order to take back their revenue streams from the generics. With OBJ's intellectual properties it will allow big companies such as GSK to regain their competative advantage. This is why OBJ is a diamond in the ruff, the list of positives goes on.