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FML will assist UBS restore it's reputation in global asset management....hopefully?


swissinfo.ch
14 Sept 2010

Restoring UBS reputation �hinges on actions�

Has UBS bank finally turned the corner?

Recent efforts by UBS to boost its tattered reputation through marketing, refurbishment and sponsorship deals have met with a mixture of hope and scepticism.
The bank hopes to take advantage of a recent upturn in its fortunes with a public relations offensive. But the success or failure of this slick presentation campaign depends on what lies beneath its surface.

UBS has suffered a spectacular fall from grace in the past two years after writing off more than $50 billion ($51 billion) from toxic deals and seeing wealthy clients withdraw SFr200 billion of their assets.

The additional scrape with the United States over tax evasion further dragged UBS�s name through the dirt, especially in Switzerland where a weakening banking secrecy had to be conceded as a result of the fiasco.

But a return to profitability and a resolution to the US problems this year has sparked a new message from the bank.

The apologies and humble pie of the past few months has been replaced with a no-nonsense and confident message that the bank �will not rest� until it becomes known as �the� bank in the world.

Here's a link for full article:

UBS seeks to restore its reputation with a rebranding campaign ...14 Sep 2010 ... Recent efforts by UBS to boost its tattered reputation through marketing, refurbishment and sponsorship deals have met with a mixture of ...
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