you n e v e r, e v e r hear of tragic property losses because it is not recomended by the industry !
everyone is surprised that they allowed themselves to be recognised, which means: made into real people that CAN NOT BE IGNORED or 'written over' by avalanche of opposite articles !
of all the things they've done wrong (first being buying 4 properties!) THIS ONE is what worries most bulls ?
its got to be 'industrial issue'...'humanising' loss stories is the worst weapon against spruik !