there are a few that are immune to price but not many
COH is a unique business with a patented technology that isn't price elastic
our business for example - invests in R&D, has IP, value adds, excellent product but finds itself white anted by inferior competitors over time because of strong A$
and there must be hundreds of similar scenarios
- Forums
- Property
- no more rate rises for a year or more
no more rate rises for a year or more, page-21
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