official launch, page-53

I just cant get my head around why you guys think an 'official launch' announcement is going to move the share price. If there has already been a soft launch, then why is this announcement that you're waiting for going to move the SP.

Where are these new buyers going to come from, and why will they pay more than todays prices?

I still think that its going to come down to sales figures.

Based on the above calculations, PNO needs to sell 1000 units/day to justify the current market cap - thats $20,000 in sales per day for a brand new product in a market that is already monopolised. Tough.