That was from leftfield - love it!! Prima likes suprising, reminds of the European trial ann a while back, and the mention of launching into the aussie market prior to FDA approval.
What is most interesting is their proactivity. I don't see why they couldn't aim for the other med tourism destinations as well, eg Thailand, Singapore, Malaysia, India, China???.
I suspect in time the FDA just might stand for Forgotten Dumb/drawn-out Approvals. The rise of Asia may just blow some fresh air into pharma approvals (def no expert here but I don't see why not)
so what is dubai worth?, page-9
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