The hardest part of a new business or new product is creating a market. INT probably over estimated the potential market size initially.
The first step is to get your foot in the door. INT have now achieved this with pilot and trial programs. This takes time to find potential customers and longer for them to evaluate and start using it.
We now have several larger developers onboard. If the 'model' works and everyone truely wins(INT, developer and end user all make/save money) then the service will speak for itself.
It will be infinately easier to sell the service to existing customers than to find new customers.
The potential growth from repeat business is huge, rewarding and relatively effortless. That should remain our focus. Sprinkled with the odd 'new' customer.
Obviously if the product is a failure and/or the market just isn't their, then we are probably in strife. But thats the risk in small cap speckies.
Great to have BobG back.
Another risk I see as inevitable and needed for long term, is a share consolidation. Too many shares on issue, to much volatility +33% then down 25% and lack of volume. Short term could casue pain, but long term will allow sp to run more freely imo.
Maybe they can buy time and consolidate when sp is higher and minimise the negative effect that usually comes with consolidations.
It also make raising money easier, although dont see a need at this stage, but cant hurt to get things in order in advance so its not seen as a desperate measure later on.
AHL Price at posting:
0.4¢ Sentiment: Hold Disclosure: Held
