The reason why Companies employ high quality experienced marketers is to raise awareness of their companies image and profile.
like polishing you shoes and wearing your best clothes to impress.
But the nuts and bolts is that these people are not their to waste the companies money on minbdless advertising.
they are their to network with people of influence in the media and GET THE WORD OUT.
You know like "POH TAPS $37B ASIA MARKET"
They get you in fornt of everybody with each great peice of news.
Your profile and your shareprice goes up. raising money gets much cheaper.
Potential deals appear because people know who you are.
The ball gathwrs speed as it rolls down the hill.
WAKE UP POH
PoS
meet the press.
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