Hi all
This is what I was looking for. Campbell clearly would not do any overt spruiking of the product for fear of somehow causing an issue with Telstra. Now time to take the shackles off and tell the world.
Some really good stuff in this ann including a reference to international discussions being underway, confirmation of credit top ups and whilst subtle, it is the current trend in the corporate world to 'touch more customers'.
Copied some of my favourite parts below:
Bundling
?WiFi included in smartphone, iPhone, iPad plans
?Phone calls to home phone customers
?Internet & WiFi to broadband customers
?WiFi, phone calls and internet to business customers
?New products & services
??Coin top-up‟ for pre-paid mobiles ?using micro payment capability
?$10 per month ?all you can eat‟ WiFi ?feeding growth of WiFi enabled mobile devices and particularly targeting competitors‟ customers
?Pre-paid Visa/Mastercard ?using micro payment capability
?Location based services ?deal of the day offers
?Non-competitive third party ?Sponsored Services‟
?Free services to customers (paid for by sponsors)
?Banking, Government, Media, Social networks ?whatever is current and fashionable
??Fashionable‟ non-competitive services attract new customers and retain existing
CUSTOMER ACQUISITION & RETENTION
?Product & service differentiation
?Touch more customers = Low cost Retail sales and service channel
?WiFi providing 3G network offload ?value add to product plans + reduce load on 3G network
?Defensive and defensible
?SimultaneousWiFi network build
?Adaptable to future applications
?Leverage existing asset & expertise
Hoping this is the first of several announcements leading up to the big one.
Good luck all.
Cheers
TT
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