brand appeal: still apply? - any feedback?, page-6

I think this stock had a lot of potential a couple of years ago but Management lost track with the market and the needs of their demographics...back the brand was appealing to the Surf and Skate market - also supported by the other brands they had exclusive lic. for in the Australian market but in recent times - the retail market is struggling and the Globe brand although still popular in the skate market is diminishing as other alternative brands grow their market share. In addition, their prices have dropped which means profit margin would not be great, they are heavily reliant on the US market (not great at the moment). I would stay away from this one but this is just my view :) DYOR.