where to from here

The market turmoil has not helped many companies and the small caps especially have been hit.

So we have a company Pharmanet that has a brand new product on the market, that in many ways eclipses current offerings. One of the main things in today's society is that its "SAFE"

Voltaren our main competitor has many question marks against it.
I think the slogan "Pain relief and nothing else" is appropriate.

all of us have ideas on how we should promote the product.
T V cost heaps and people are being de-sensitized to tv promotions.

I will turn the question onto ourselves...what makes "us" try a new product??

Will i buy a new product not knowing if its better, generally we are all creatures of habit, and will continue buying what we have used previously, unless factors affect our buying decision. Price sometimes can alter our thinking, in Thermalifes case we are not cheaper, so that has to be taken away from the thought process.

Now if i try something and its better than what i have previously used, i will change if comparable in price and quality.

Consumers are ever increasingly scruitinizing our purchases.

Safety, no side effects can actually have a big part to play in our market, so thermalife has the ace card in that area.

price..well we are dearer and cheaper depending on products you compare against.

In South australia a local supermarket chain during our show week offer a show bag. In the bag it contains products (usually sample sizes ) that are donated by companies. All the money goes to charity. So for $5 you get a bag of items worth 5 times that amount if you were to purchase separately.

My kids love it. I buy the bags the kids go home and then spend time seeing whats inside and dividing, trading amongst themelves etc. the reason I am mentioning this , is that often there are products I would "never" contemplate buying included.

However as i now have them I may as well use them.
i can say there are products I tried and found to be better than the products i was previously buying, therefore I "switched". if I had never tried , i would "NOT" have switched.


the decision by the company to give samples to all competitors in the masters games and get exposure, is imo the best way to to things.

The road ahead is long and bumpy, but the potential we had 3 months ago when the price was north of 1.5c hasnt changed, and we do have a product in the market.

Everyone has to research, and make their own minds up if its an investment worth holding, even though it may take longer than anticipated.

I am looking forward to any new developments that may occur, re licensing, joint ventures , new products , or whatever the company may surprise us with.