It should really be a no brainer from here. JP and the team should be in contact with a marketing or advertising comapny in a bid to make this get nationwide brand recognition. Like you say with a sporting identity or the like. Radio advertisements could be an easy way to get the ball rolling, targeting the older audiences that listen to Allan Jones and others. It seems unfathomable that this hasnt happened yet for such a promising product.Its time to get some momentum going with this thing sooner rather than later...
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