Roeroc - I will not pretend that I know enough to tell you that your overview is wrong.
I don't think they will have a deal where they have to sell Nike and Adidas etc over other lines. I do think that they will be in a good negotiating position with all brands due to their market position. Also there are cheaper non-brands or new brands that are all waiting to get into the market, and there is margin in those.
Sports stuff is saturated - but so is everything when you think about it. Rebel will be the most convenient place for many people to go (as well as the internet if you can be patient), as long as they know that they can get everything there and not have to stuff around. (I'm that kind of person - not a bargain hunter - and I'm sure I am quite profitable to retailers). Saying that - I have been to rebel looking for exercise equipment in the past and have not found what I want. I think there is room to improve.
SUL is holding out quite well today - considering the market is down 3%. It appears cheap to me.
I have a long position in SUL - but could close out at any time. I think they'll go to $6 quite easily once the new shares have found a home. Even in a poor market. We'll see I guess.
SUL Price at posting:
$5.43 Sentiment: ST Buy Disclosure: Held
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