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Bingo! A lot of investors just look at grades, resource size, etc. What's actually the most important outcome is gross margin; i.e. profit.

ORD estimates it will have low production costs, hence higher gross margin relative to other producers.

This is why falls in prices will affect ORD less than other higher cost producers. Sure these other producers may dump product below cost. But this can only go on for so long. ORD's lower cost base will ultimately win out.