why the big drop?, page-10

David Jones CEO Paul Zahra said the response has been the same as 2010.

‘‘We’ve been pleasingly overwhelmed with the number of customers that have turned up this morning to shop with us,’’ he told reporters.

‘‘We’re trading in line with what we’ve seen last year.’’Handbags are selling for up to 60 per cent off, and electronic items are up to 25 per cent off.

‘‘It’s pleasing given the tough start to the retail sector this season,’’ Mr Zahra said.


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