imminent ii, page-4

From the Dr. Reddy’s Q2 FY12 Earnings Call Transcript(http://www.drreddys.com/investors/pdf/q2-fy12-earnings-call-transcript.pdf)

When questioning about Fonda:

Anubhav Agarwal - "when is the plan for us to launch in the hospital segment as well?"

Umang Vohra- "as Prasad mentioned, within a quarter or 2 quarters, we will begin to scale up"

Reddy's also said in their Q2 transcript that " Slow ramp-up has been because of, the scale-up of manufacturing as well as configuration of the packaging which initially we had packs which were not completely configured with the demand. So over the next few months, we should catch up"

Later in October(Q3 FY12) this was quoted from various news sources saying- "ramp-up in Fondaparinux have been slower than expectation with Dr Reddy’s having achieved only 8-10% market share. The company expects Fondaparinux to reach hospital in the next 1 to 2 quarters."

This all indicates that perhaps Reddy's won't start selling in hospitals( Or at-least start the real ramp up) until Q4 FY12( Jan this year), or perhaps Q1 FY13.

Hence why we might be expecting unsatisfactory figures( by shareholder expectations anyway).