Japan's whaling researchers dumped 10 tonnes of unsold whale meat into primary school lunches, labelling the event "traditional school lunch week".
In a desperate attempt to revive the flagging market, the Institute for Cetacean Research (ICR) supplied the research by-product to 254 Yokohama schools over two days last month, hoping to give their young palates a taste for whale meat.
Faced with a reported 3000 tonne inventory of unsold meat from last year's cull, the ICR contacted the Yokohama City Education committee, suggesting the department include research meat in their school lunches