bio-elixia spotted in stores in singapore, page-22

Hi GC.

Interesting marketing report on early stage technologies and marketing concepts. Its quite relevant to TPM marketing development.

"Because marketing is usually taught only in formal business programs, it is often not understood by scientists,technologists, and engineers. This
lack of understanding can impede the transfer of
technology from the laboratory to the commercial sphere".
Below link is well worth reading

http://www.iphandbook.org/handbook/chPDFs/ch12/ipHandbook-Ch%2012%2002%20Mongeon%20Introduction%20to%20Tech%20Marketing.pdf

P.S - POH cannot neglect the TPM promotion in our home market. After all this is where the POH brains trust sits and we need to develop TPM with our experts fingers on the pulse - that $5 million budget can also accommodate Australian promotion if not wasted!

Asian marketing and a $5 million budget is minuscule!!!.