This is identical to what management at windimurra came out with just before going bankrupt - expanding markets, increasing vanadium utilization, a new windimurra needed every year for 10 years to meet market demand, etc, etc.
The problem with windimurra isn't the marketing. It's the terrible, low grade low recovery orebody that yields a low grade concentrate. The orebody hasn't changed since xstrata dropped it because it was bad bad bad. The vanadium orebodies in the Midwest are globally poor quality. If xstrata had removed the kiln no one would have bothered with windimurra ever again.
Atlantic will have to do something pretty special to make decent coin, pay interest, and repay debt.
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