yahoo serious about rss now !!

Yahoo! Apparently Readying RSS Search

by Gavin O'Malley, Monday, Jul 11, 2005 6:00 AM EST

APPARENT PROOF THAT YAHOO! IS testing an RSS search function appeared online Friday in the form of an RSS search Web site. The site--which would help users navigate the multitude of existing feeds-- became inaccessible later in the day, following press inquiries regarding the subject. A Yahoo! spokeswoman said the company is always testing new and promising services, but refused to comment on RSS search specifically.

With a higher proportion--nearly 60 percent--of served feeds than most other RSS readers combined, Yahoo!'s My Yahoo! RSS reader currently dominates the space, according to numbers recently published by Feedburner, an RSS syndication technology company.

But, one possible explanation for Yahoo!'s drive to innovate and add service features is the space's extremely nascent and immature state. For example, when Feedburner extracted several extremely popular feeds from its calculations, it found that My Yahoo! was the sixth most popular reader in a highly fragmented list of over 20 readers and lead by Ask Jeeves' Bloglines.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=31944

Much has been written here and it has been well documented that LOOKsmart (with Furl) will 'monetise' saved articles through both (own listings) Contextual & Google's Adsense ADS, to increase revenues growth prospects.

Great for the future of Looksmart, too!!

:)
LC