Blokes its not the stratergy or management that needs to be disruptive its the product.
If the product was that good it would have sold itself over the past 3 or so years but it hasnt.
It not like these products are new, they have been around for some time and have failed to bring in revenue.
All management are trying to do is market them, as if thats not what the old management have been trying to do for the last 3 years any way.
As for the wheezometer they are trying to get FDA approval to sell it without a perscription, what if FDA dont allow it? Even then the product is far more expensive then the competion and like management said unprofitablt becuase of the high cost of making it and untill the 2nd gen product is up and running 2-3 years time the product will be costing the company money thats if they can even sell it.
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