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  1. 25,582 Posts.
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    Hi diersel

    Although the experts rave about the various methods of calculating if the SP will go up or down it appears to come down to “marketing” i.e. good announcements and good publicity.

    No news equals low price regardless of how rich a company is.

    The public has to believe and if they do they will even pay more than what a company is worth.

    The board and the CEO must keep the public informed even if the news is not earth shattering otherwise the value of the company will just wilt and die.

 
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