mjp2 i think you have forgotten to take into consideration that they are already paying for a binding agent so those cost are already included.
Its not like they are paying an extra $7 million because what if they are already paying $7 million in royalties for a binding agent like mix n go that doesnt do half the stuff mix n go can do.
So you see they are not taking on an extra expense they are replacing an expense with another.
Who knows we may just well be saving them money by using mix n go!
news coming, page-109
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