Then there's NASCAR. Our US military is spending millions of dollars a year recruiting young men at NASCAR races. As the Air Force's superintendent of motorsports said (according to the AP, that's actually his - job superintendent of motorsports),
NASCAR is the military's "target market." The Army alone is spending $16 million a year at NASCAR events. Each branch of the Armed Forces sponsors NASCAR race drivers and they set up recruiting booths outside of NASCAR events. This "belly-to-belly selling," the superintendent of motorsports explained, enables the military to woo potential recruits "face to face."
Heh heh heh. "belly to belly selling". How precious.