UTS - DFO stands for direct factory outlet - hardly an inspiring place to be selling BBG wares....its where companies clear there rubbish at hugely discounted rates. When you're inventory control is poor or demand is waning for your products - you have no choice but to clear them this way. It does nothing for the brand image - in fact it puts more product on the wrong backs and makes BBG's perception less tenable to retailers that would historically buy product for the same price on offer at the DFO (wholesale) - now the poor mugs compete with this.
BBG Price at posting:
$2.24 Sentiment: Hold Disclosure: Not Held
