broader application

I think we are all pretty convinced that we are following a company/product that will make an enormous difference to people with venous ulcers and other complex/chronic wounds. A recent accident made me wonder about the broader application of VitroGro in the prevention and treatment of scarring. This is certainly mentioned as one of the potential applications and I wonder whether anyone here has done any research on the potential market in this area. I found this statement on Wiki
" Scar tissue is the same protein (collagen) as the tissue that it replaces,[1] but the fiber composition of the protein is different; instead of a random basketweave formation of the collagen fibers found in normal tissue,[1] in fibrosis the collagen cross-links and forms a pronounced alignment in a single direction.[1] This collagen scar tissue alignment is usually of inferior functional quality to the normal collagen randomised alignment.
I am wondering whether the key feature of VG, the ability to create a matrix scaffold for cell regeneration would work to eliminate or significantly improve the appearance of scarring.
Seems to me that in addition to accidental and associated surgical scarring there is a significant potential market in the cosmetic surgery field.