Apple Stock After Each iPhone Release – Is there a pattern?

The day of Apple’s iPhone releases have seen a share fall 80% of the time, with shares increasing the day after an unveiling – there has been plenty of iPhone discussion surrounding Apple's share marketing fluctuations.

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The iPhone 7 did however experience something quite different with a share market rise of 0.45% on the day that historically drops. There is an argument that this is the result of a saturated smart phone market finding balance in a turbulent industry. Either way, the fact is that the iPhone 7 release is breaking the historical movements in stock behaviour; so, what does this pose of the iPhone 8?

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Images courtesy of Fortune.com and Blooomberg


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