I would think the just opposite.
1) consumer goods prices are increasing rapidly by 20%-30%
2) Transport cost has increased by 25%
3) Queensland flood has created well over 1000000 items in demand because every household needs to replace their household goods. If Kogan gets to sell just only 20% of items in demand, the revenue will grow by xxx amount.
4) My brother ordered a few pieces of furniture and white goods from Konga, and the waiting time is well over 2 months because of the goods shortage.
5) I myself trying to buy a few items online and prices have gone up by 10% or stock is out of stock in less than a week's time. That means retiretailal has been growing rapidly, because of flood in Queensland, and the government's flood handouts ( like Covid handouts creased growth in sales in all online businesses including Kogan)
5) In the last quarterly report, Kogan reported that they have too much inventory, now that TOO MUCH inventory will turn into cash.
6) Kogan is a successful online business model example in Australia like Amazon in US. So, the company holds solid fundamentals.
Therefore, I feel, short sellers are enjoying the ride for short time, eventurally they will burn out in any given movement of time as so many sheep following the herds.
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