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The Ioupay Ltd (ASX: IOU) share price was having a reasonable day on the markets until it dropped into the red in the closing few minutes of trading. Ioupay shares closed 1.6% lower at 30.55 cents a share. That compares to the S&P/ASX 200 Index (ASX: XJO), which is up 0.15%.

But if we zoom out a little, Ioupay’s performance starts to make the ASX 200 look a little impotent by comparison. For starters, the Ioupay share price is up 5% over just the past week. Year to date, investors have enjoyed gains of 87%. And over the past 12 months, Ioupay shares are up a staggering 4,257%.

That would turn a $1,000 investment into approximately $42,570. That comes from the minuscule share price of half a cent that Ioupay was trading for around this time last year.

However, there’s one more, and far larger, number to keep in mind. If you have been following this relatively new ASX buy now, pay later (BNPL) share for a while, you might remember it had a spectacular run back in February.

Between 9 February and 15 February, the Ioupay share price climbed a massive 256% and went as high as 85 cents. That puts the gains that Ioupay enjoyed between 9 June 2020 and 15 February 2021 at more than 8,000%.

But it’s not all good news for investors. Anyone who bought in at those February peaks would currently be down more than 61% on their investment.

So what’s new over at Ioupay?

Well, not a whole lot, at least recently. The company has made no new announcements or released any news since 14 May. However, the company did have a positive announcement earlier that month.

As we covered at the time, Ioupay announced on 5 May that it had inked a deal with the Southeast Asian payments company RMS Reloads. This deal will allow Ioupay customers to use BNPL payments over RMS Reloads’ 10,000 strong merchant network across Malaysia. This announcement sent Ioupay shares up as high as 9% when it was made public.

At its current share price, Ioupay has a market capitalisation of around $173 million and a price-to-earnings (P/E) ratio of 65.7.