$1 Club, page-25030

I feel you're off the mark here, they indeed have 37k current customers on the loan book, l assume they are writing new loans regularly, thier client base would be far greater, they also don't do small value loans, that's where IOU comes in, think about all those with credit facility that use say a credit card whim don't have long term loans at present.
Consider that as the tip of the iceberg, switching to an non interest cost option across the entire data base, that's the catalyst I believe.
We will see this play out over time but the incentive is no interest as V interest.
Great interview by Russell, tidied a lot of myths and reinforced my understanding of the working and value added cross promotion and bottom line, risk adverse business thinking.
Each to thier own thoughts though as its just my personal musings.
Thanks also @61289439 and @Ryzie for thier inputs.
Stig