It doesn't matter if iou logo is on a card, almost all bnpl companies has already done all that many eons ago and bad debt still piles up, insane marketing costs still needed and bnpl companies losses are still mounting.
Iou putting its logo on some card is like Zip doing that years ago, made zilch difference to zip 's current outcome of $400mil losses.
The nativity of some here thinking these will make a difference, somehow the market will like something that isnt even an original idea or bring with it a moat of raise the barrier of entry / profitability...is just astoundingly naive.
$1 Club, page-30174
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