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    lightbulb Created with Sketch. 2050
    Aboslutely you are all invited. Below could be off as I don't claim to be any type of expert with figures, but the below is something to ponder.

    I don't have figures for Malaysia and Indonesia, so am going to just pull Australia and UK together to give a little perspective
    Total retail sales in Australia (in store and online): 330 Billion
    Total retail sales in UK (in store and online): 693 Billion
    Total: 1.23 Trillion

    For the sake of this exercise, let's say that is the market IOU is working with (though we know it is bigger).
    Australian penetration of BNPL is 25%. UK is 10%. Let's go out on a limb and say IOU can achieve 1% penetration
    That's 12.3 Billion dollars. Just for my bad maths, lets round that down to 12 billion
    Most of these BNPL players work on 3 to 4%, so let's take the lower of 3%.
    On 12 Billion that's $360 million.
    So that's 360 million revenue. Let's whack off 50% of that for taxes and costs. Remember this is just a fun little exercise.
    That gives them profit of $180 million
    390 million shares issued. That's $0.50 a share
    Growing companies can command 30 to 50 x the P/E.
    Let's go the 30.
    30 x $0.50= $15

    I know it's very basic, so please don't rip into me, but it is food for thought. Anyone out there who is more of an expert on this stuff I am happy to defer to.

    I am not saying the above is happening any time soon, but as long as we see good customer numbers and retention of clients, I can't see why this woouldn't be a scenario that could easily happen with time.
 
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