Writer, The only thing that counts in SaaS (Software as a...

Writer,

The only thing that counts in SaaS (Software as a Service in enterprise software) for those not up to speed in tech and if you're investing in this space it's a worry if you don't know all this simple terminology ...... is R.E.V.E.N.U.E

and growing annual recurring revenue "ARR'

Signing up trial customers, all well and good but if they ain't paying customers, then your product has no to minimum value to that business as a enterprise business solution.

You need 10 paying customers, which are not affiliated, ie your old boss, friend, uni mate etc to validate your solution within the enterprise SaaS.

Ideally the deal size of each enterprise customer should be six figure deals (mid to low, six figures), before you can build in upsells etc.